Casey Reid — Product Design

Fintech Redesign

Fintech Redesign project preview
Early wireframes and user flows

Background

My Approach

Research

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Fintech Redesign

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

Key Takeaway

Whether you're shipping a new feature, this principle applies.